Twenty’s plenty becomes a reality
A scheme launched today will cap a Premier League away ticket at £20. Following on from this season’s cap of £30, for one round of fixtures in April, an away ticket will cost £20 – making the slogan ‘Twenty’s Plenty’ a reality.
It is the result of a joint venture between the Football Supporters Federation (FSF) and Virgin Media. The sponsors will reimburse the cost of a ticket above £20 following games played over two weekends (including dates for fixtures rescheduled due to FA Cup semi-finals). For Liverpool fans, this will be the match away to West Brom on Sunday 16 April.
Spirit of Shankly has been at the forefront of the campaign to reduce ticket prices that began in 2013. We organised the first march on the Premier League on the day fixtures were announced, which was joined and supported by supporters of all clubs around the country.
We kept the pressure up with demonstrations and delegations of fan groups meeting with Premier League representatives, under the banner of FSF. Eventually in 2016 clubs voted to introduce the £30 cap from which we now all benefit.
Today’s announcement means Virgin Media are effectively subsidising £10 on every Premier League away ticket. Supporters will be able to claim their subsidy after the match has been played by visiting virginmedia.com/twentysplenty. A cheque, and cost of postage, will be sent to them in the following weeks.
It is great news, and proof of what is possible from sponsors, who know the importance of supporters. Hopefully more will follow, and SOS will continue to work to get the best deal for our members and all match-going fans.