Supporters Board Launch

Today, Wednesday 17 August 2022, Spirit Of Shankly enters into a new era of fan engagement. One that will bring challenge, opportunity and renewed hope with the potential to define the future and set an example for others to follow. And one, most crucially, that gives us the supporters a fundamental and legally binding role in Liverpool FC’s decision-making processes for the first time in the club’s history.

Just over a year ago three days, in April 2021, shook football to its core.

The European Super League — an initiative designed to complete football’s transformation from a competition of sporting merit to one based on profit and greed. But as supporters of one of the six English clubs that pioneered the plan, it has been hard to forget.

Regrettably, one of the leading owners in this episode was FSG. For fans of Liverpool FC it was a bitter blow that ran counter to our understanding of the club’s values, ethos and relationship to the community. But this wasn’t just a story of a few clubs, it was a story of the weakness of the existing frameworks of fan empowerment within football.

Manchester City were the first to announce they were quitting the project, followed over the next few hours by the rest of the English breakaway clubs. But this was just the start of the battle. We, as all supporters anti the move, knew that until we change the structure of the ownership of our clubs, projects like this will keep coming back.

Fan solidarity brought down the European Super League.

Tribal differences were put aside as a committed rearguard action began. Protest at other clubs was a key element in demonstrating supporters’ anger, but we felt we also had to use this opportunity to remodel supporter engagement and influence, the very thing that had failed us during this episode.

Spirit of Shankly were aware of the looming government review of English football, led by former sports minister Tracey Crouch. This was set to look at ownership, governance and regulation, and explore measures to ensure fans and local communities have a greater say in the major decisions of football club owners.

We sought the views of members, as any union would, and the overwhelming response was to try to work with LFC’s ownership to reach a solution. Fans knew this was their mess and that they had to clean it up. It was for them to rebuild the reputation, values and principles of our club.

When SOS representatives walked into Anfield to meet with LFC representatives on 4 May 2021, we knew what we wanted, but didn’t know what to expect. We had asked the views of other fan groups, such as the Liverpool Disabled Supporters Association, Kop Outs and SK 1906, and knew we were going into these negotiations with the full support of all LFC supporter groups. This was a powerful signal to LFC and formed the basis of the talks. Any changes SOS could secure would benefit all.

Remarkably, our asks were immediately viewed as realistic.

This was the beginning of realising SOS’s long-term aim of fan representation at board level and subsequently, the first principles of the Supporters Board were agreed. These included a fan veto or consent, on existential issues affecting our club.

Fast forward just over 12 months and we are moving into a new era of engagement with LFC.

I am humbled to have been elected as the first Chair of the LFC Supporters Board and am looking forward to working even more closely alongside partners and affiliates. This is historical, groundbreaking work, a step into the unknown but one I believe will be a benefit to today’s fans and more importantly, a legacy for future generations.

From the fallout of the ESL proposals to today, it has been a proud journey and I could not have done that without my colleagues at SOS, our partners and LFC, who came to the table willing and wanting change.

As a Board, we need to acknowledge the eyes of LFC and the wider football world are on us. This year is undoubtedly the most important year in terms of fan-engagement in the history of LFC. We will need to develop our professionalism, highlight our values and principles and continue to secure the best possible model.

Supporters being the solution, not the problem is an incredible shift in thinking.

No other set of PL fans, possibly no other football fans, have the opportunity we now have and we need to seize the moment.

Launch video

Watch Andy Hughes, Liverpool FC’s managing Director and Joe Blott Chair of Spirit of Shankly discuss the new supporters board. Thanks to LFCTV.