SOS Social and Economic Impact Report

SOS began, and are known primarily, as a campaigning organisation fighting to preserve matchday culture, fairer ticket prices and standing up for fans.

But another vital element of what we do is supporting people and neighbourhoods in the Liverpool area with advice drop-in surgeries, food pantries, and community activities.

These initiatives and services have a hugely positive impact on local people of all ages, and you can read in detail about the social and economic outcome here.

SPIRIT of Shankly led the charge for co-ordinated national action on fairer ticket pricing, laying the foundation for the Football Supporters’ Association’s Stop Exploiting Loyalty campaign.

The campaign has shone a spotlight on decades of above-inflation price rises, the steady creep of ticket costs, and the targeting of concessions for young, elderly, and disabled fans at Premier League clubs.

One weekend of co-ordinated protests by supporters of Liverpool, Manchester City, Everton, and Manchester United captured national media attention, sparking widespread debate on the issue.

These demonstrations built on earlier collaborative efforts, where rivalries were put aside for a shared cause – before Liverpool’s 2-1 win over Brighton at Anfield, during the away trip to Arsenal, and ahead of the League Cup clash with West Ham.

Spirit of Shankly also joined forces with Everton and Fulham supporters to deliver a clear message at Goodison Park during their Premier League clash: rising ticket prices and unfair targeting of concessions will not be tolerated.

From stadiums across the country, the campaign has delivered a powerful message—fans won’t stand by while boardrooms take their loyalty for granted.