LIVERPOOL FC’s owners have shown a blatant disregard for supporters and are now leading the way in pricing out loyal fans for years to come – despite the club turning over a record £703million.

Spirit of Shankly believes that should anger every Anfield match-goer who cares about the future of the club.

Why? Because:

• No other Premier League club is baking in three years of price rises
• No other club has effectively shut down meaningful annual debate with supporters over ticket prices in this way
• No other club in the top flight is seeking to normalise price rises year on year in this manner.

Liverpool has one of the most passionate and influential crowds in world football, and that is central to the identity of the club.

£70 match tickets and £1,000 season tickets at Anfield are now firmly in sight.

That support – which the club itself recognises when it speaks of its ‘Scouse Heart’ – is built on generations of working-class supporters. That is now being clearly disregarded.

The Boston ownership appear willing to prioritise revenue over heritage, money over culture, and the bottom line over the supporters who create the atmosphere the club trades on globally.

This decision prioritises £1.2m of extra revenue over affordability and accessibility for this and the next generation of Liverpool supporters.

Supporter Opposition Ignored

Supporters, through both Spirit of Shankly and the Supporters Board, were clear in their position: no increase, and a two-year freeze to allow for proper dialogue on a long-term approach. What has been introduced is the opposite – a mechanism for continued rises, with reduced accountability.

A Better Alternative Rejected

Supporters proposed that Liverpool FC should start conversations with other Premier League clubs to end the ‘arms race’ in ticket pricing, and to ringfence this area to prevent the continued exploitation of supporters.

Senior executives at Liverpool FC committed to this, alongside identifying alternative revenue streams that do not directly impact regular match-going supporters.

That is an acknowledgement of a problem – but instead of addressing it, this out-of-touch decision makes it worse.

“Inflation” As Justification

The club may point to “inflation-linked” increases, but supporters know what that means in reality: prices go up every year. Whether 3% or 5%, the outcome is the same. And costs going up in life have been keenly felt by supporters too.

Framing these increases as “£1 per game” does not change the reality either. Over time, these rises are significant and cumulative, and they fall on those who already give the most.

The price of football has long since outstripped inflation – so why is it now being used as a barometer when it suits the club, and ignored when it does not?

Read: The Stop Exploiting Loyalty Blueprint

Stop Exploiting Loyalty – A Blueprint

Record Revenues, Same Outcome

Liverpool FC is one of the highest-earning clubs in world football. After a year of record revenues, choosing to take more money from match-going supporters is not a necessity – it is a decision. This is not a club under financial pressure.

It is clear there is no scenario in which supporters benefit from the club’s financial success. When costs rise, prices rise. When revenues rise, prices still rise. The direction of travel is always the same.

What This Actually Means

The reality of a multi-year model is also clear.

Under this approach, a £61 ticket could become £69.27 within three years – an increase of over 13%, not 3% or 5% as presented.

A season ticket currently priced at £904 could rise to £1,026.56 over the same period, crossing the £1,000 mark and adding more than £120 to the cost of attending matches.

A Clear Pattern Emerging

Taken together with recent pricing decisions, this points to a clear and worrying pattern. By the end of this period, ticket prices will have risen in five of six seasons – including three consecutive increases now being set in advance.

That is not reasonable or fair – it is forcing unnecessary rises upon supporters and attempting to present them as normal.

Lack of Meaningful Engagement

We are also deeply concerned by the lack of meaningful engagement from the ownership in Boston, where the green light for this decision has come from. Requests to meet them have been declined, and detailed representations have been dismissed by cursory responses. That raises serious questions about whether supporter voices are valued.

The suggestion that fixing price rises over multiple years reduces the need for annual debate should concern supporters even further. Scrutiny is not something to be avoided – it is essential. Engagement with supporters should not be reduced to a tick-box exercise.

What Is Being Put At Risk

Liverpool FC has long traded on its identity, its atmosphere and its connection to its community. Those things cannot be taken for granted. They are created by supporters – and they can be eroded.

We believe supporter sentiment and attachment to the club has far greater value. Liverpool FC continues to sell the atmosphere, identity and community of Anfield to a global audience, while pricing out the very supporters who create it.

John Henry once said: “Can Liverpool as a community afford Chelsea or Arsenal prices? No.”

What has changed?

What Now?

We believe Premier League boardrooms have growing confidence that supporters will accept price increases without meaningful challenge.

That assumption needs to be tested.

If this direction of travel continues, it poses a real risk to the future of working-class support at Liverpool Football Club and beyond.

This is not about one price rise.

In the first instance, we encourage supporters to fill out this quick survey from the Supporters’ Board: Fill out the survey here.