Today, Saturday 6 February, marks the fifth anniversary of fans walking out of Anfield in protest at ticket-price increases. This unprecedented action was broadcast around the world and led to LFC’s owners apologising to fans and backing down.
Following months of ongoing discussions with Spirit of Shankly and @SpionKop1906 over their future pricing policy, at the start of 2016 LFC announced increases for the following season. These included seats in the newly constructed Main Stand at £77 per game.
At a time when TV revenue was at an all-time high, we knew we had to protest and that direct action was the only way. We followed @SpionKop1906’s call to walk out of the game on 77 minutes.
On 6 February 2016, after a rendition of You’ll Never Walk Alone and chants of “Enough is enough” supporters began leaving Anfield on 77 minutes. More than 10,000 walked out. Liverpool were 2-0 up against Sunderland at the time, the game ended 2-2.
Pretty swiftly, there was a change of mind from the club. The owners said sorry and the £77 ticket was assigned to the bin.
This action, this show of fan solidarity had far-reaching consequences. There was no £77 hike, but it also paved the way for a national cap on away-tickets of £30 that benefits all supporters. It showed we could not be ignored, and that continues as was demonstrated recently when broadcasters and the Premier League flipped their criminal PPV charges for free-to-air coverage.