The money game

For the regular matchgoing supporter going to the game is expensive – next season even more so. And it’s not just Liverpool fans, price hikes have been announced at every Premier League club, with the exception of Crystal Palace, as record-breaking revenues are reported. But there is a shift in where this income is coming from and the next TV deal will see media rights as a percentage actually diminish for clubs. So how will they fill the gap?

Spirit of Shankly MC member Jay McKenna sat down with football finance expert Kieran Maguire to talk about money in today’s game.

Kieran Maguire is a lecturer in football finance at University of Liverpool; author of The Price of Football: on how to understand, interpret football club finance and value clubs too and host of The Price of Football podcast alongside @kevinhunterday and @Guy Kilty.